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Social Media Marketing

Understanding Social Media

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.” When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

How Social Media Marketing Can Benefit Your Business

Don’t let your competitors surge ahead of you when it comes to your online marketing campaign. Our affordable social media marketing (SMM) services can help you enjoy the great benefits associated with this type of marketing, ensuring fast results at a price you can easily budget into your online marketing campaign. Social media marketing is important for all businesses today with Facebook having more than 2.3 billion active monthly users, Twitter offering 326 million active users and Instagram having more than a billion active users.

With this form of marketing you can reach a wider audience quickly, boosting your brand visibility, increasing website traffic and helping you convert more visitors into customers. Remember the majority of your potential customers have a social media account and are on social media daily. Your brand awareness and credibility will be boosted when embracing social media marketing.

We provide expert services you can count on to ensure people will talk about your brand on social media, increasing your audience considerably. Our team of social media marketing experts provide our services to businesses of all sizes in any industry. We offer effective and affordable management solutions to ensure your social media campaign is a success. Our social media monitoring and advertising solution opens up the doors for your business, helping you increase your brand reaching a wider audience with confidence.

What You Need to Know

Ventura saves you valuable time while ensuring you generate better results and sales from your investment in social media marketing. Our experience enables us to assist you in increasing your return on investment (ROI) by converting your social media marketing efforts combine with our expertise into lead generation and increases in revenue. We provide social media marketing and optimization for Facebook, Instagram, Twitter, and much more.

Benefits you can expect includes:

• Increase in website traffic – generate interest and leads
• Improved customer service and support – build trust and confidence
• Target a specific audience – you can reach your target audience effectively
• Increased brand visibility – make more people aware of your brand in an effective and ethical way
• Reach a wider audience – We can help you reach more potential customers.


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