Understanding Lead Generation
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.
The evolution of lead generation from newspaper to radio, radio to modern computers, computer to mobiles and social media, which generates the leads for sales in action.
Lead Generation Services
Are you looking for a way to generate more leads to convert into sales?
More website traffic means more leads, which can convert to sales. There is a wide number of online solutions you can use to generate more leads. Each platform requires a very unique approach with a set strategy. In order to reach your target audience and generate more leads, you will want to embrace a complete range of digital marketing solutions.
Our lead generation services includes social media marketing, helping you reach new clients, engage with your audience and build trust within your industry, while boosting your brand visibility. We use social media to cast a lead generation net, finding new clients who haven’t been exposed to your services in the past.
Our expert team will help you with the development of lead generating landing pages, which are website pages designed to generate leads and provide the contact details of your business to help potential clients find you quickly and easily.
Our dedicated team of professional content creators will develop thoroughly researched press releases and blogs that are newsworthy, informative and interesting, offering your clients value. These are carried out using high quality links to direct them to your website to find out more.
PPC (pay per click) advertising is also an effective method of lead generation that we provide. We will target Google Ads, Microsoft Ads and Social media advertising to help you reach your audience and generate more leads moving forward.
Developing Your Lead Generation Strategy and Campaigns
We will develop an effective lead generation campaign and strategy by identifying your goals and your monthly advertising budget. We will conduct a thorough customer analysis to identify your target audience to create compelling adverts and more to reach them with ease and confidence to ensure you achieve the best results in the long run.
Based on your industry, your goals and your budget we will determine the right channels that will achieve the best results. We assist in building targeted traffic strategically to market your business and reach your specific audience. We use advanced strategies and methodology to achieve targeted measurable result.
Some of the techniques we use when it comes to lead generation services:
Paid advertising including Microsoft Ad Center, Social Media and Google Ads. PPC (pay per click) advertising is targeted and affordable. You set your daily budget to enjoy affordable and direct marketing solutions that work.
Thorough analysis and collection of data. We will thoroughly analyse your existing campaigns, customers and more to ensure we develop the best strategies that improves your success moving forward.
We monitor your campaign to ensure you are enjoying the best ROI (return on investment).
Contact our expert team today to find out how we can assist with your lead generation requirements.