Understanding Local SEO
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results (SERP- search engine results page) often referred to as “natural”, “organic”, or “earned” results.
In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these potential customers can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when potential customers enter local searches for their products or services.
Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business online for local search. For example, local SEO is all about ‘optimizing‘ your online presence to attract more business from relevant local searches. The majority of these searches take place on Google, Yahoo, Bing and other search engines but for better optimization in your local area you should also use sites like Yelp, LinkedIn, Local business directories, social media channels and others.
On 24 July 2014, Google released “Pigeon”, it is the code name given to one of Google’s local search algorithms, which will have an important impact on your SEO campaign, when focusing on your local potential customers.
What is Local SEO?
Local SEO focuses on helping people find your business when searching in your particular location for products or services you provide. You want them to be able to find you offline with ease. Our expert search engine optimisation team can assist you improve your local SEO ranking so you can enjoy increases in website traffic, more calls from your potential customers, more walk in trade, increased sales revenue, stronger community outreach and an improvement in your repeat business.
The internet has created a very competitive and cut-throat environment. Local SEO service can put you that one step ahead of your competitors in your local area. We focus on both long and short term local SEO strategies, building a solid foundation for your business online.
Climbing the ladder to local SEO success is one thing, holding onto that position is where we come in. We will help you maintain your SEO campaign at affordable prices you can budget for with ease. Our monthly solutions enable you to keep your business ahead of the rest in local search results moving forward.
Getting a Grip on Google Pigeon
Google Pigeon ranks websites based on location and distance from the user. We assist our clients improve their local search engine optimization campaign with a full range of services which includes creating high quality content which is unique, informative and relevant to your industry. We conduct a thorough keyword research for local results, we optimise your website for your mobile users and we provide manual link building services from reputable sources, helping you improve your authority within your industry, which in turn will help you rank better.
In addition to this, our small and expert team in UK will create listings, such as a Google My Business page and listings on local directories to strengthen your local SEO campaign while saving you valuable time and energy.
With our affordable local SEO services, you can enjoy the opportunity of reaching a much wider audience using a variety of devices to search online. So many companies are so involved in their internet marketing campaign they forget about their local audience. An effective local SEO campaign can increase both website and walk in trade considerably.
Local SEO builds trust and enables clients to buy with confidence, this can dramatically improve your conversion rates. Conversion rate is the rate measured between visitors to your site and those that convert to customers. Every business should be focusing on high conversion rates to enjoy long term success online.
You will find when you make use of our local SEO services for small businesses, it will be an effective strategy to your ongoing online success. With more than five years of industry experience and superior levels of customer service and support, we assure you of the top quality SEO services for local business you can trust.