Understanding Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what your potential customers search for, the actual search terms or keywords typed into search engines by your potential customers, and which search engines are preferred by your targeted audience.
SEO is necessary because your website will receive more potential customers from a search engine when your website ranks higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.
Ventura Online Business brings high quality and affordable SEO services to meet your online business and marketing needs, backed by more than nine years of search optimization expertise and online marketing knowledge.
Our small, but dedicated team of search engine marketing professionals and qualified tutors offers great educational insights, customer service and support combined with honest and ethical services we know you can trust.
We focus on assisting clients in boosting their business presence online, traffic and ranking through effective targeted search terms for top search engines which includes Google, Bing and Yahoo. Factors influencing your SEO results effective keyword research, on site optimisation, content creation, mobile friendly solutions, and off-site optimisation, to name a few.
Professional SEO Services that You Can Trust to Deliver Results
We optimize your website and increase your rankings using SEO techniques that regularly brings your target audience to your business online, due to our expertise and understanding we fully understand the following points:
- Great SEO Content = relevant and useful information for your clients and potential customers
- Better Client and Potential Customer Experience = Better rankings on the search engine results page (SERP)
- Better Rankings on the Search Engine Results Page (SERP) = Better return-on-investment (ROI)
At Ventura we provide high quality & affordable SEO services to meet your online business needs, backed by more than nine years of industry experience and knowledge. Our small and dedicated team of search engine marketing professionals in the UK offer great customer service and support combined with honest and ethical services we know you can trust.
Essential SEO services includes:
Keyword research – Keywords or phrases used by people searching the internet for products and services. Ventura offers thorough keyword research, prioritising the terms most used by your audience to ensure the best end result.
On site optimisation – Our team of search engine optimisation experts focus on your website, optimising it to climb the ladder in search results, helping you reach a wider audience. On site optimisation includes optimising content, speeding up the loading of your web pages and ensuring easy on site navigation, so clients can find your products and services with ease.
Content creation – Content is vital in all aspects of SEO and our content creators ensure our clients promote professional, useful and relevant content that adds value to their visitor’s experience. Content is often based on the keywords researched to ensure you reach your audience effectively.
Mobile friendly solutions – We understand the urgency for companies to promote mobile friendly websites to eliminate the risk of being penalised by the top search engines. Top search engines are favouring websites that have embraced mobile technology and target an audience that is searching using a small touch screen.
Essential SEO services may includes:
Keyword research is a practice our qualified team of SEO professionals use to find and research search terms that your potential customers enter into search engines when looking for your products, services or general information. Keywords are related to search queries, which are asked by your target audience in search engines. There are three types of queries :
1. Navigational Search Queries
2. Informational Search Queries
3. Transactional Search Queries.
Our search engine optimisation team first research keywords and phrases used by your potential customers online, and then align your web pages with this data to achieve better rankings for your website and results for your business in search engines.
As a result we offer thorough keyword research, prioritising the terms most used by your target audience to ensure the best end result for your business online.
Our knowledgeable team of SEO experts focus on your website, optimising it to climb the ladder in search engine results page (SERP), helping you reach a wider targeted audience.
On site optimisation includes optimising content, speeding up the loading of your business web pages and ensuring easy on site navigation, so clients can find your products and services easily.
There are three major types of Landing Page Optimisation (LPO) based on targeting:
- Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor’s search criteria, geographic information of source traffic or other known generic parameters that can be used for explicit non-research-based consumer segmentation.
- Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.) to anticipate (desired) future actions based on predictive analytics.
- Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.
Beyond helping search engines interpret page content, proper on-site SEO also helps your potential clients quickly and clearly understand what your business page online is about and whether it addresses their search query requirements.
Content is vital in all aspects of SEO, as a result our experienced and creative content creators ensure our clients promote professional, useful and relevant content that adds value to their potential customers experience. Content is often based on the keywords researched to ensure you reach your target audience effectively.
Typical forms of content creation include maintaining and updating web sites, blogging, article writing, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.
A Pew survey described content creation as the creation of “the material, people contribute to the online world.”
At Ventura, we understand the urgency for companies to promote mobile friendly websites to eliminate the risk of being penalised by the top search engines. Top search engines are favouring websites that have embraced mobile technology and target an audience that is searching using a small touch screen.
Our online marketing technique is typically focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.
Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.