"I'd like to be the Lewis Hamilton of Digital Marketing for SME's."
Pearl is our youngest apprentice so far with over 7 Internet Marketing certificates to her credit and she has no plans on stopping there. She enjoys helping small to medium sized businesses succeed and intends to go to university to continue her digital marketing career.
My passion for all things internet and IT started when I was 4 years old when playing around on my computer, ever since me and my laptop have been inseparable. At 11 years old I was aware of most business types and various business models for doing business on the Internet large or small.
Inspired by my father’s passion for helping small to medium sized businesses succeed as a business consultant I became intent on finding out why so many SME’s where not thriving online despite serving their communities and beyond with the products or services that they provide.
In brief, half of small to medium sized businesses fail completely within three years in today’s digital marketing world, here are three common mistakes out of ten to avoid at all cost:
Mistake #1: you don’t have your own website: only half of small to medium sized businesses have a website or own their domain name.
Mistake #2: you neglect your business’s digital marketing strategy: this goes back to the phone book problem.
Mistake #3: you’re trying to do it all yourself: going digital is not an option.
If you haven’t at least started creating a digital marketing plan for your business, you are well behind the competition. It’s time to change that.
As a small business owner, you have a lot of responsibilities. It isn’t always possible to do your own digital marketing while keeping your business running. There’s no shame in not being able to do it all yourself. I believe that organization, a good structure and knowing when to outsource your business weaknesses is a fundamental key to success.
Moving forward, since working as a direct marketer from mid 2019 my hunger for knowledge and determination to succeed in the digital marketing space has led to my most recent success with English-Language-Club.com in 2021, where I increased the client base via Telegram from 28 to over 300 new customers in less than 5 months.
As a result, I am reasonably confident that by the time I’ve created and implemented your digital marketing strategy for your business you will be in pole position.