Understanding Google Maps
Google Maps (launched in 2005) is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and route planning for traveling by foot, car, air (in beta) and public transportation. As of 2020, Google Maps was being used by over 1 billion people every month around the world.
Google Maps for mobile devices was released in September 2008 and features GPS turn-by-turn navigation along with dedicated parking assistance features. Also, business owners can optimise their business to gain greater visibility to their potential customers in through a type of search engine marketing called Local SEO.
What is Google Maps marketing?
Google maps marketing is an effective internet marketing process, being part of your digital marketing strategy, that uses Google maps to improve your brand visibility. This is a useful tool for businesses of all sizes.
The main focus of Google local business listing optimization is to achieve the best placement in local business listing results on Google Maps. These results show on search engine results pages (SERPs). This can assist you in improving your brand visibility, increasing your website traffic and helping you achieve your internet marketing goals.
There are two listings that we focus on when it comes to your Google Maps marketing campaign. The first is your physical location. Your physical location listing is imperative as more people use mobile devices to search for products and services. All Google maps listings are placed in positions based on the user’s location.
The second type of Googles Maps listings is your ranked Google Maps result. Remember not all users are using their location when searching online using their mobile device, which means these are results which appear when searching for businesses in a specific location.
Local SEO is one of the most talked about SEO strategies right now, helping businesses stand out above their competitors. Google Maps combined with a complete and accurate Google My Business page can be instrumental to your local SEO campaign.
How can Google Maps marketing benefit your business?
Our small and dedicated team of SEO experts will assist you in enjoying the full range of benefits that Local Maps marketing can do for your search engine optimisation campaign. We will help you build trust with your audience using our marketing solutions. Google Maps enables clients to pinpoint the exact location of any business. Knowing where a business is located makes it easier for clients to trust the company and use their services.
Google Maps can generate local business. Companies enjoy a great percentage of calls and walk in trade due to their listing on Google Maps. It improves your brand visibility, helps you reach a wider audience and when clients know where the business is located, the chances of securing a new customer is increased, improving annual revenue.
This type of marketing solution can help to strengthen your SEO campaign. Our expert team of SEO specialists will work tirelessly on your campaign, taking all elements into consideration to provide you with a full service SEO solution you can count on. Strengthen your SEO campaign and focus on achieving the best results with the assistance of our Google Maps optimization solution.
Companies of all sizes are fighting for their piece of the pie in a competitive online environment, to stay that one step ahead of your competitors and enjoy excellent brand visibility, you will find Google Maps marketing will give you the competitive edge you are looking for. Combine this SEO service with our other services including PPC (pay per click) advertising, lead generation services, video marketing, reputation management and website development and design to improve your chances of success online in the long run.
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