Understanding Pay-Per-Click
Pay-per-click (also known as PPC) is an internet advertising strategy used to drive your targeted potential customers to your business website or a specific landing page. In which you the advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when your ad is clicked.
PPC is commonly associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. This form of marketing has proven highly successful in increasing website traffic and boosting conversion rates (potential customers that convert into paying customers).
At Ventura, we provide a complete PPC management service to clients, which includes keyword and customer research and analysis through to setting up a strategic campaign to achieve the best results.
We set up PPC landing pages optimised to achieve the best conversion rate. We know what search engines are looking for when it comes to PPC campaigns to ensure their users receive accurate and useful information.
Google Adwords is probably the most popular PPC advertising solution available. It enables the creation of adverts that appear in Google search results.
The benefit is; as the customer you set your PPC budget. We will design a number of advertisements and award the best performing ads with the majority of the budget. With regular monitoring, we are able to make necessary adjustments to poor performing adverts to ensure you achieve a high volume of potential paying customers to your website as a result.
We Cover Every Aspect Needed to Run a Successful PPC Campaign
At Ventura we provide a complete PPC management service to our clients, which includes keyword research and analysis to setting up a strategic campaign to achieve the best possible results for your business presence online. Our team of PPC Account Managers are Google and Bing qualified, ensuring they can manage your paid campaign with the latest industry standards.
We set up PPC landing pages optimised to achieve the best conversion rate. We know what search engines are looking for when it comes to PPC campaigns to ensure their users receive accurate and useful information. Our pre-campaign research will advise on which channels are most effective for your business needs, assessing your online competition, and advising on budgets to enable effective competition in your market.
We have a results driven approach; as a result, we provide adaptable campaigns that are continually analysed, optimised and improved through the data we receive. We take the time to get to know your business and understand your goals and target audience, which helps us to target your potential customers in the right way.
What you can expect from your online business department
- Bespoke strategy: campaign keywords and audiences based on your business goals
- Best Practice Best Practice Setup: Ad campaigns created and structured with compelling ads designed to convert
- Measurable Results: only pay for clicks or actions, with full conversion reporting
- Proactive Account Management: we’ll drive a high ROI by constantly optimizing and finding new opportunities
- Qualified experience that delivers winning results for your business: our team of certified PPC specialists are Google Partners with over nine years’ experience in pay per click and SEO services
The Facts About PPC
The facts prove that PPC management services are highly effective as part of any online business campaign as PPC visitors are fifty percent more likely to make a purchase when compared to normal organic traffic. Search ads can increase brand visibility by eighty percent with Google, Yahoo and Bing being the top choices of pay per click services.
If you are targeting your local audience, then you will be pleased to note that 75% percent of people searching local that found the information they are looking for through PPC will visit the shop.
Our PPC team of experts will provide a complete PPC marketing service to ensure you achieve the best end result. We focus on conducting a thorough keyword analysis, ensuring keyword relevance while putting a PPC keyword list together that will attract your potential customers and take your business to the next level of doing business online.
We develop high quality landing pages which are optimised to persuade your target audience to visit your site with a clear call to action. With our monthly services, we will regularly monitor your adverts to ensure that they are achieving the best results in the long run.
Based on your set budget, we will develop adverts that are relevant to your industry, setting a budget per advert. With regular monitoring we are able to identify the success of each pay per click advert, ensuring you always put your best foot forward when it comes to your online business and marketing campaigns.
Discover Your Business Potential
PPC SOLUTIONS FROM £295 PCM GET IN TOUCH TO DISCUSS YOUR ADVERTISING NEEDS
