Understanding Social Video Marketing
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content – then further disseminate it out to their social acquaintances.
Social video typically benefits from a halo effect cast by the “influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.
They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
Why Video Marketing is Essential to Your Digital Marketing Campaign
Video marketing has increased in popularity and has been identified as one of the most essential digital marketing tools moving forward. While Google still remains the leading search engine of choice, it’s closely followed by YouTube. Web pages that contain video are likely to increase more than 100% increase in their organic traffic. It’s believed that videos will account for just over eighty percent of online traffic moving forward.
It’s a smart marketing move to incorporate video marketing into your digital marketing campaign. Ventura specialises in video advertising, creating engaging videos for all types of campaigns. This can include website marketing, social media marketing and video advertising campaigns.
More than half of customers advise that when they watch an online product video, they can make a more informed decision when it comes to purchasing. 74% of users who made use of video marketing for specific products and services purchased the product.
An interesting fact about video marketing is that it’s more likely to appear on the first page of Google search results, while those watching a video will stay on your site for longer than two minutes and are more than 6% likely to actually make a purchase.
Search engine ranking can increase significantly with how to videos, product videos and company profile videos. Contact our team of experts to find out how we can assist you with your video marketing solutions today.
Benefits of Video Marketing and How Ventura Can Assist
Our video advertising services are complete services to improve your brand visibility and generate more website traffic, while increasing your conversion rates. Conversion rates are based on the number of visitors that become customers. Every company should be focusing on a high conversion rate when it comes to their digital marketing efforts.
We assist with post production, scriptwriting, editing, video graphic creation YouTube marketing and video search engine optimisation services. Our content creators can create professional scripts to ensure the best end results. The scripts are based on carefully researched keywords and customer analysis to ensure you achieve great results from your video SEO services.
Video Marketing can be beneficial to your digital marketing campaign by increasing sales and conversion rates. Of course, every business wants to boost their annual online revenue to achieve success. This is made much easier with the assistance of Ventura video marketing services.
Video offers a good return on investment and can be used with different marketing solutions from your website to social media and more. Clients are more likely to trust a brand that offers video marketing. People want to see the product in action before purchasing, this is why more purchasers make use of product videos before making a final decision to purchase.
A very important benefit of embracing video marketing is that the search engines love videos. Developed with carefully researched keywords, we can help you increase your search engine ranking and reach your audience with confidence.
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